Every home needs a Boo Boo Buddy ! The Boo Boo Buddy is a reusable, gel filled cold pack that remains soft, even when frozen. It is the perfect size for little hands to hold and to soothe those bumps and bruises. The Boo Boo Buddy is completely non toxic and registered with the Therapeutic Goods Administration.

Medibuddy is the essential take-anywhere first aid kit that is small enough to fit into your handbag or glovebox, but big enough to cover almost most all of life's little accidents. Filled with 40 quality first aid items. Medibuddy plastic is 100% recyclable, US and EU certified Lead and BPA free.

Infoband™ is a cool ID wrist tag for young children. Whenever you are out and about with young children you need an Infoband. Produced from a soft, reusable and waterproof material, parents and carers can write contact details and / or vital medical information with the use of a standard pen.

Max is a fun way to help with the toilet training process as children perceive using the toilet as a fun experience. Max is a fun character and made with Hygienilac, a special anti-microbial ingredient, that sits in the toilet and kills 99.9% of all bacteria on contact

Max is not only suitable for boys, but for girls too, by encouraging girls to sit back on the toilet, enabling them to share in the experience as well. Instead of young girls "perching", which creates its own little spills, Max will help girls use the toilet properly, whilst having Maximum fun !

Invented by a mother of 5, the Dripstik takes all the mess out of giving icecreams and icypoles to your kids. The clever design holds an icecream cone perfectly in one end of the Dripstik, or an icypole in the other end. Available in 6 bright colours, the Dripstik is made in the USA, BPA free and dishwasher friendly !